Are You a Fitness Generalist or Specialist?

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As a personal trainer, are you a fitness generalist or a specialist?

Do you train anyone who asks, or are you the go-to person in a particular niche?

If you’re the type who’ll train anyone, you need to consider finding a niche and developing your business around that niche.

When you focus on one type of client, you become a better trainer because your knowledge becomes focused and deep, as opposed to wide and shallow.

 It is easier for specialists to effectively target their marketing than it is for generalists, and specialists always command higher rates than
 generalists.

Think about the type of people you enjoy working with the most, and focus your efforts on that group.

It could be seniors, women looking for fat loss, volleyball players, cardiac rehab patients, you name it. 

Find your niche, run with it, and you’ll be 100 times more successful than the personal trainer who’ll work with anyone who walks through the door.

Best of success,

Dave

ps – One of the fastest growing segments of the fitness industry is the youth training market.  The International Youth Conditioning Association has created a new Youth Fitness Specialist Certification.  If you’re at all interested in youth training and fitness, you don’t want to get left behind.  Go check it out now.