Stop Selling Personal Training

If you really want to be successful, then stop selling personal training services.

You read that right.  Stop selling personal training services.

I know, you’re thinking “Does this idiot know I’m a personal trainer? What else would I sell?  People come to me because they want a good trainer, and I’m the best.”

Well, you may be the best trainer, but that isn’t why people buy your services.  They buy your services because they want to lose weight, or they want to gain muscle, or they want to be a better athlete, or they want to look good without their clothes on.

They don’t want a trainer, what they really want is that vision of themselves that they have in their head.

Think about it like this.  When someone goes to Home Depot to buy paint, they aren’t doing it because they just thought it would be a good idea to have some paint on hand.

They are buying paint because they want a different color wall.

You don’t buy a drill because you think it would be cool to have a drill.  You buy a drill because you want a hole.

People don’t buy personal training services because they just can’t live without a trainer.  They buy personal training services because they want to look better at the beach (or whatever their vision is).

Paint, drills, personal trainers are all means to an end.  Not the end itself.

Sell them the vision.  Don’t make your marketing about you and how good you are.  Nobody cares if you were a state wrestling champion, or a college track and field star, or have 28 certifications.  What they want is the person who will deliver their vision.

Make your marketing about them and what they can achieve with your help, and you will attract more clients than you can handle.

Best of success,
Dave

ps – If you really want to learn how to land more clients, I highly recommend “The Ultimate Sales Kit for Fitness Pros”.