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	<title>Personal Training &#038; Fitness Business Tools &#187; Dave</title>
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	<description>Helping Your Fitness Business Thrive</description>
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		<title>7 Steps to Becoming the Best in Your Field</title>
		<link>http://www.myfitnessbusiness.com/2009/04/7-steps-to-becoming-the-best-in-your-field/</link>
		<comments>http://www.myfitnessbusiness.com/2009/04/7-steps-to-becoming-the-best-in-your-field/#comments</comments>
		<pubDate>Sun, 05 Apr 2009 00:00:32 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Training]]></category>
		<category><![CDATA[Fitness Business]]></category>
		<category><![CDATA[fitness marketing]]></category>
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		<description><![CDATA[By Michael Masterson To make this year the year you successfully start a profitable fitness business (or make the fitness business you have already started more profitable than ever), resolve to be the smartest person you know about the business you are in. It&#8217;s a bold objective, but it is possible. Here&#8217;s how to do [...]]]></description>
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		<title>Don&#8217;t Be a Halfway Fitness Marketer</title>
		<link>http://www.myfitnessbusiness.com/2009/03/dont-be-a-halfway-fitness-marketer/</link>
		<comments>http://www.myfitnessbusiness.com/2009/03/dont-be-a-halfway-fitness-marketer/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 11:54:44 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Fitness Business]]></category>

		<guid isPermaLink="false">http://www.myfitnessbusiness.com/?p=243</guid>
		<description><![CDATA[By Jason Holland It was possibly the worst sales pitch I&#8217;d ever heard &#8211; a National Public Radio commercial for a touring company coming to South Florida. &#8220;If you see one Broadway show this year&#8230; you might want to see Les Miserables.&#8221; It&#8217;s like saying, &#8220;Hey, the show is so-so. You might want to go [...]]]></description>
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		<title>4 Ways to Make MORE Money in a Stinking Recession</title>
		<link>http://www.myfitnessbusiness.com/2009/03/4-ways-to-make-more-money-in-a-stinking-recession/</link>
		<comments>http://www.myfitnessbusiness.com/2009/03/4-ways-to-make-more-money-in-a-stinking-recession/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 02:27:06 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Fitness Business]]></category>

		<guid isPermaLink="false">http://www.myfitnessbusiness.com/?p=216</guid>
		<description><![CDATA[Special guest blog post by Derek Gehl I am so sick of turning on the TV or opening a newspaper. All you get are media-inspired &#8220;doom and gloom&#8221; stories about the stinking recession. Now I don&#8217;t mean to make light of a serious situation. I know that a lot of very big companies have been [...]]]></description>
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		<title>Are You Doing These Easy Things in Your Personal Training Business?</title>
		<link>http://www.myfitnessbusiness.com/2008/11/are-you-doing-the-easy-things-in-your-personal-training-business/</link>
		<comments>http://www.myfitnessbusiness.com/2008/11/are-you-doing-the-easy-things-in-your-personal-training-business/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 21:13:32 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Training]]></category>
		<category><![CDATA[Fitness Business]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.myfitnessbusiness.com/?p=169</guid>
		<description><![CDATA[Most trainers and fitness pros are in the business of trading hours for dollars. &#160;Train a client, get paid.&#160; Don&#8217;t train anyone, don&#8217;t get paid. Sure, you may receive a small hourly rate from the gym for wandering the floor, but that is still trading hours for dollars. If this is all you do, you&#8217;ll [...]]]></description>
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		<title>Stop Selling Personal Training</title>
		<link>http://www.myfitnessbusiness.com/2008/11/stop-selling-personal-training/</link>
		<comments>http://www.myfitnessbusiness.com/2008/11/stop-selling-personal-training/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 18:18:58 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Training]]></category>

		<guid isPermaLink="false">http://www.myfitnessbusiness.com/?p=148</guid>
		<description><![CDATA[If you really want to be successful, then stop selling personal training services. You read that right.  Stop selling personal training services. I know, you&#8217;re thinking &#8220;Does this idiot know I&#8217;m a personal trainer? What else would I sell?  People come to me because they want a good trainer, and I&#8217;m the best.&#8221; Well, you [...]]]></description>
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		<title>Are You a Fitness Generalist or Specialist?</title>
		<link>http://www.myfitnessbusiness.com/2008/11/are-you-a-fitness-generalist-or-specialist/</link>
		<comments>http://www.myfitnessbusiness.com/2008/11/are-you-a-fitness-generalist-or-specialist/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 03:02:11 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Training]]></category>
		<category><![CDATA[Niche market]]></category>

		<guid isPermaLink="false">http://www.myfitnessbusiness.com/?p=145</guid>
		<description><![CDATA[As a personal trainer, are you a fitness generalist or a specialist? Do you train anyone who asks, or are you the go-to person in a particular niche? If you&#8217;re the type who&#8217;ll train anyone, you need to consider finding a niche and developing your business around that niche. When you focus on one type [...]]]></description>
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		<title>Is Your Fitness Business a Purple Cow?</title>
		<link>http://www.myfitnessbusiness.com/2008/11/is-your-fitness-business-a-purple-cow/</link>
		<comments>http://www.myfitnessbusiness.com/2008/11/is-your-fitness-business-a-purple-cow/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 23:22:56 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Training]]></category>
		<category><![CDATA[Fitness Business]]></category>

		<guid isPermaLink="false">http://www.myfitnessbusiness.com/?p=131</guid>
		<description><![CDATA[A purple cow? That&#8217;s right, a purple cow.  Are you, or is the product or service you provide, a purple cow? You&#8217;re probably thinking &#8220;No, and what the heck are you talking about?&#8221; What I&#8217;m talking about is &#8220;What makes you or your services unique and remarkable?&#8221; Author Seth Godin explains it like this: If [...]]]></description>
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		<title>Start Charging What You&#8217;re Worth</title>
		<link>http://www.myfitnessbusiness.com/2008/11/start-charging-what-youre-worth/</link>
		<comments>http://www.myfitnessbusiness.com/2008/11/start-charging-what-youre-worth/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 18:51:43 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Fitness Business]]></category>
		<category><![CDATA[Personal Training]]></category>

		<guid isPermaLink="false">http://www.myfitnessbusiness.com/?p=94</guid>
		<description><![CDATA[There are a lot of very good trainers out there who simply don&#8217;t charge what they&#8217;re worth.&#160; Sometimes they don&#8217;t know any better, or in rare occasions the market simply won&#8217;t bear a higher price.&#160; That, btw, is VERY rare.&#160; If your market won&#8217;t pay what you&#8217;re worth, you&#8217;re targeting the wrong market. But, the [...]]]></description>
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