By Michael Masterson To make this year the year you successfully start a profitable fitness business (or make the fitness business you have already started more profitable than ever), resolve to be the smartest person you know about the business you are in. It’s a bold objective, but it is possible. Here’s how to do [...]

Most trainers and fitness pros are in the business of trading hours for dollars.  Train a client, get paid.  Don’t train anyone, don’t get paid. Sure, you may receive a small hourly rate from the gym for wandering the floor, but that is still trading hours for dollars. If this is all you do, you’ll [...]

If you really want to be successful, then stop selling personal training services. You read that right.  Stop selling personal training services. I know, you’re thinking “Does this idiot know I’m a personal trainer? What else would I sell?  People come to me because they want a good trainer, and I’m the best.” Well, you [...]

As a personal trainer, are you a fitness generalist or a specialist? Do you train anyone who asks, or are you the go-to person in a particular niche? If you’re the type who’ll train anyone, you need to consider finding a niche and developing your business around that niche. When you focus on one type [...]

A purple cow? That’s right, a purple cow.  Are you, or is the product or service you provide, a purple cow? You’re probably thinking “No, and what the heck are you talking about?” What I’m talking about is “What makes you or your services unique and remarkable?” Author Seth Godin explains it like this: