Personal Training & Fitness Business Tools

Get 250 Bootcamp Workouts

How would you like 250+ workouts from 85 of the top trainers in the industry handed to you?

Sure Results Bootcamp Workouts

My friends, Georgette, Tracey & Beth, have just released a brand new workout ebook that has over 250 proven outdoor workouts put together by over 85 world class trainers.

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7 Steps to Becoming the Best in Your Field

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By Michael Masterson

To make this year the year you successfully start a profitable fitness business (or make the fitness business you have already started more profitable than ever), resolve to be the smartest person you know about the business you are in.

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Don’t Be a Halfway Fitness Marketer

By Jason Holland

It was possibly the worst sales pitch I’d ever heard – a National Public Radio commercial for a touring company coming to South Florida.

“If you see one Broadway show this year… you might want to see Les Miserables.”

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4 Ways to Make MORE Money in a Stinking Recession

Special guest blog post by Derek Gehl

I am so sick of turning on the TV or opening a newspaper. All you get are media-inspired “doom and gloom” stories about the stinking recession.

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Are You Doing These Easy Things in Your Personal Training Business?

Most trainers and fitness pros are in the business of trading hours for dollars. Train a client, get paid. Don’t train anyone, don’t get paid.

Sure, you may receive a small hourly rate from the gym for wandering the floor, but that is still trading hours for dollars.

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Stop Selling Personal Training

If you really want to be successful, then stop selling personal training services.

You read that right. Stop selling personal training services.

I know, you’re thinking “Does this idiot know I’m a personal trainer? What else would I sell? People come to me because they want a good trainer, and I’m the best.”

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Are You a Fitness Generalist or Specialist?

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As a personal trainer, are you a fitness generalist or a specialist?

Do you train anyone who asks, or are you the go-to person in a particular niche?

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Is Your Fitness Business a Purple Cow?

Book cover via Amazon

A purple cow?

That’s right, a purple cow. Are you, or is the product or service you provide, a purple cow?

You’re probably thinking “No, and what the heck are you talking about?”

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Start Charging What You’re Worth

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There are a lot of very good trainers out there who simply don’t charge what they’re worth. Sometimes they don’t know any better, or in rare occasions the market simply won’t bear a higher price. That, btw, is VERY rare. If your market won’t pay what you’re worth, you’re targeting the wrong market.

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